Through years of cooperation with media
companies in Austria, Germany and Switzerland, APA-IT has become familiar with
their range of tasks and, due to the resulting expertise, has become THE
service provider for media and media-related companies.
As a specialist
in the implementation of the digital
strategy, APA-IT is able to support its national and international media
and publishing clients in nearly every area of relevance through its
wide-ranging solution and product portfolio. The aim, on the one hand, is to
achieve the most significant possible process
improvements with minor
interventions in learned and accepted production processes and, on the other
hand, to offer support in the course of the digital transformation.
use of the opportunities of the digital age requires an intricate link between
the new digital display channels and the production processes and products of a
media company. The transformation currently underway requires considerable
flexibility to be able to easily try
something new, continue if successful and stop again if unsuccessful.
APA-IT's modular system makes it
possible for media and publishing companies to purchase only the functions they
need. This ensures the flexibility
to be able to rapidly integrate additional systems and to represent new business models.
Solutions and products for media companies and
Central content database (APA Content Hub)
APA-IT created the APA Content Hub in order to link
a variety of editorial and production systems with one another and, as a
result, to make content administration easier. It is a central data storage
facility and search platform for all of the client's media content (print and
Digital publishing on mobile end devices (Mobile
The Mobile Publishing Suite offers an efficient,
mobile version for regular publications such as a daily newspaper or (client)
magazine on smartphones and tablets.
APA-IT video services handle the entire process of
video integration and preparation for web portals.
The APA-IT LoopRecorder is the heart of the loop
family, a software for digitally recording and storing audio and video signals.
Multimedia Editorial System (MARS)
In addition to the editorial system for TV and
radio, APA-IT has also developed the APA Multimedia Editorial System (MARS for
short), which makes it possible to publish news on several display channels at
the same time.
Scheduling (MARS Agenda)
MARS Agenda is a
scheduling administration and planning system integrated into the editorial
workflow that was developed as a multilingual tool.
The annotation service makes the assignment of
metadata easier for the editor by means of relevant suggestions, thus
standardising the assignment of metadata automatically.
Content Management System (CMS)
These are flexible content management tools, with
whose help content can be kept up to date and transparent and given an
Multimedia Online Storytelling
With content snowball a tool has been developed for
journalists as well as for company communication divisions that enables easy
and fast multimedia storytelling.
APA-IT ensures the smooth operation of the IT
infrastructure of media companies. All or just a part of your IT infrastructure
can be placed under the responsibility of APA-IT.
and (Virtual) Hosting
As leading hosting provider of media platforms with
more than 2.3 billion page impressions per month, APA-IT has the expertise to
supply end customers with content on redundant and high-speed connections,
quickly and free of interruption.
Cloud Service IaaS
Our cooperation with ProfitBricks provides an
opportunity to operate entire systems, or parts of them, in the cloud and to
make adequate calculations of time and resource consumption.
Providing media support in the digital age; policy document
(pdf, 1,670.2 KB)